LEGAL MARKETING AGENCY
Digital Marketing for Ambitious Law Firms & Solicitors
Win new clients with our SEO, PPC and social media marketing strategies
Marketing for Legal Professionals
Digital Squad provide web design and digital marketing solutions to law firms across the UK. We specialise in legal marketing services such as paid advertising and SEO for solicitors. We can help rank your website higher on Google so it generates more enquires for your law firm.
Pay-Per-Click Management
Search Engine Optimisation
Social Media Marketing
Profitable social media marketing strategies for legal firms
Web Design Service
Stunning and informative website design for solicitors and lawyers
Get More Legal Enquiries with
PPC Advertising
PPC Marketing for Solicitors
& Law Firms
We use Google Ads pay-per-click marketing to generate high quality legal leads. The reason these leads perform so well, is that the consumers are already in-market and actively searching the internet for legal help which makes them very easy to close. Do not waste time and energy trying to convert poor quality leads, just speak to hot enquiries!
PPC Marketing for Solicitors
& Law Firms
We use Google Ads pay-per-click marketing to generate high quality legal leads. The reason these leads perform so well, is that the consumers are already in-market and actively searching the internet for legal help which makes them very easy to close. Do not waste time and energy trying to convert poor quality leads, just speak to hot enquiries!
What is PPC Advertising for Law Firms?
Pay-per-click advertising or PPC is an online advertising model that allows businesses to pay to be at the top of search engine results pages. With PPC, advertisers bid on keywords and pay only when a user clicks their ad. When users click an ad, they are directed to a landing page on a website.
PPC advertising is a great way for solicitors and law firms to promote their services directly to those people who are actively searching the internet for legal advice.
High Converting Legal Leads
PPC leads generated through Google and Bing are renowned for their quality. The reason these enquiries perform so well is because they are from people who are motivated to find legal help.
We can drive traffic to your website from search enquiries such as ‘I want to speak with a commercial solicitor’ or ‘I need a law firm to draft a commercial agreement’. Whatever sector of the law you or your firm specialises in, we will deliver leads which have a genuine requirement for your services.
High Converting Legal Leads
PPC leads generated through Google and Bing are renown for their quality. The reason these enquiries perform so well is because they are from people who are motivated to find legal help.We can drive traffic to your website from search enquiries such as ‘I want to speak with a commercial solicitor’ or ‘I need a law firm to draft a commercial agreement’. Whatever sector of the law you or your firm specialises in, we will deliver leads which have a genuine requirement for your services.
Benefits of PPC for Solicitors and Law Firms
PPC is a cornerstone of digital marketing for law firms, as they can:
Get immediate results by reaching thousands of people instantly- Target customers in real-time by scheduling ads during certain hours
- Be cost effective as there is only a fee when users reach a website
- Choose precisely which search term keywords and audience to target
- Ability to target certain locations or promote a specific service
- Experience a high return on investment due to the lead quality
Why Use a Specialist PPC Agency?
The purpose of an agency is to save you time and money. Google Ads is easy to use but difficult to master, costly mistakes can be made if you are inexperienced with the platform. Digital Squad have run countless PPC campaigns for solicitors across the country so we know how best to maximise advertising returns in this sector.
Save Time
We can save you a lot of time with the campaign setup, writing the ads, identifying keywords and implementing the correct conversion tracking metrics.
Better Results
Digital Squad are pros at managing PPC campaigns for the legal sector. We know the best keywords to target and strategies to covert more web traffic into leads.
Detailed Reporting
We have the best tools and tech in place to accurately track your campaign to both optimise it for better results and provide you with detailed monthly progression reports.
The Best PPC Agency
for Solicitors
Digital Squad have achieved superb results for law firms with PPC marketing. We combine a data-driven approach with marketing flair; this means meticulously planning ahead, analysing local competition, researching the hell out of keywords, writing enticing copy and producing creative landing pages. Speak with our team for a free PPC audit.
The Best PPC Agency for Solicitors
Digital Squad has achieved superb results for law firms with PPC marketing. We combine a data-driven approach with marketing flair; this means meticulously planning ahead, analysing local competition, researching the hell out of keywords, writing enticing copy and producing creative landing pages. Speak with our team for a free PPC audit.
PPC Set Up & Monthly Management
Our PPC for law firms service includes both the initial set up of the campaign and ongoing monthly management. The set up fee includes everything required to start advertising on Google and Bing. The monthly management fee covers the ongoing optimisation and improvements we carry out on a daily basis to improve performance and get the best possible ROI.
PPC Set Up & Monthly Management
Our PPC for law firms service includes both the initial set up of the campaign and ongoing monthly management. The set up fee includes everything required to start advertising on Google and Bing. The monthly management fee covers the ongoing optimisation and improvements we carry out on a daily basis to improve performance and get the best possible ROI.
You’re one step closer to
generating more leads
COMPLETE THE FORM
Find out how our digital marketing strategies can help grow your business
Rank Your Website Higher on
Google with SEO
SEO for Law Firms
Websites which rank on the first page of Google get all the leads! SEO is the process of organically ranking a website higher on search engine results pages such as Google or Bing. The better visibility your web pages has in search results, the more likely your legal firm will generate enquiries.
SEO for Law Firms
Websites which rank on the first page of Google get all the leads! SEO is the process of organically ranking a website higher on search engine results pages such as Google or Bing. The better visibility your web pages have in search results, the more likely your legal firm will generate enquiries.
How Does SEO for Solicitors Work?
The goal of solicitor’s SEO is to optimise a website for specific keyword search terms. For example, if your website is easily found by people searching Google for a ‘solicitor near me’ or ‘need legal advice’, then your site is ranking for keywords relevant to your services which naturally lead to more enquiries.
SEO for solicitors, barristers and law firms is typically a long-term marketing practice, as it can take up to 6 months to start seeing results. Yet, once a website is ranked on the first pages of Google, SEO becomes one of the most effective forms of online marketing as the site will generate leads without an ongoing cost like pay-per-click advertising has.
3 Reasons SEO is So Important!
Unfortunately, SEO is overlooked by many law firms simply because legal professionals find it a complicated marketing practice to understand. However, SEO is a fundamental part of digital marketing and, if managed correctly, one of the most effective. Some of the key benefits being:
Increase Traffic
Site Visitors, Engagement and Conversions Increase
Expand Visibility
SEO Expands the Visibility and Branding of Law Firms
Better ROI
Legal SEO means a Higher Return on Investment
Better rankings generate more clicks, which means more leads. Our strategic SEO service for solicitors, barristers and law firms delivers serious return on investment.
Local SEO for Solicitors
& Lawyers
Local SEO is a strategy we use to help law firms be more visible on search results pages when people search for legal services in their immediate area. An example of a local SEO search is ‘corporate solicitor in Cambridge’. As 46% of all Google searches are local, local SEO should be a fundamental marketing strategy for your legal practice.
Local SEO for Solicitors & Lawyers
Local SEO is a strategy we use to help law firms be more visible on search results pages when people search for legal services in their immediate area. An example of a local SEO search is ‘corporate solicitor in Cambridge’. As 46% of all Google searches are local, local SEO should be a fundamental marketing strategy for your legal practice.
Google Business Profile
Google Business Profile is a free tool from Google that provides solicitors with the ability to list their law firm on Google Maps. If optimised and managed correctly, Google Business Profile can boost the visibility of a law firm in local search results and attract new clients.
Digital Squad use Google Business Profile as part of our local SEO strategy for solicitors and law firms. Simply posting regularly, uploading photos or videos, collecting reviews and responding to reviews helps to rank a firm higher on the listings which generates more traffic to our client’s websites.
Google Business Profile
Google Business Profile is a free tool from Google that provides solicitors with the ability to list their law firm on Google Maps. If optimised and managed correctly, Google Business Profile can boost the visibility of a law firm in local search results and attract new clients.
Digital Squad use Google Business Profile as part of our local SEO strategy for solicitors and law firms. Simply posting regularly, uploading photos or videos, collecting reviews and responding to reviews helps to rank a firm higher on the listings which generates more traffic to our client’s websites.
SEO Marketing Services for Law Firms
Effective SEO requires legal marketing expertise to ensure that ongoing optimisation meets Google’s best practice guidelines. If managed incorrectly, Google will penalise websites in search rankings. Digital Squad are trusted by solicitors and law firms to manage their SEO because we get results using Google’s preferred methods.
We offer a choice of SEO packages for solicitors, barristers and law firms depending on requirements.
CASE STUDIES
Check Out The Results
Dental Clinic
- £22.17 per lead average
- 42 leads per month
- 14.93% conversion rate
- Customer since Jan ’22
Beauty Salon
- £14.52 per lead average
- 57 leads per month
- 13.67%% conversion rate
- Customer since Apr ’21
Florists
- £8.29 per lead average
- 63 leads per month
- 15.94% conversion rate
- Customer since Oct ’21
Grow Your Brand with Facebook Marketing
Social Media Marketing
for Solicitors
Facebook and Instagram are a great source for generating legal leads and for brand development. We use social media marketing for law firms to promote our client’s service through paid advertising and with content updates.
Paid advertising is fantastic at getting instant results as once a campaign is set up, we can start targeting customers straight away. Whereas content updates will help to interact with your audience and grow your brand. In this instance, we take care of customer interaction and we can be your online tone of voice.
Social Media Marketing for Solicitors
Facebook and Instagram are a great source for generating legal leads and for brand development. We use social media marketing for law firms to promote our client’s service through paid advertising and with content updates.
Paid advertising is fantastic at getting instant results as once a campaign is set up, we can start targeting customers straight away. Whereas content updates will help to interact with your audience and grow your brand. In this instance, we take care of customer interaction and we can be your online tone of voice.
Get Fresh Legal Leads with Facebook
Facebook marketing for solicitors provides an opportunity to advertise services to people who require legal advice but may not be actively searching Google for legal help. As Facebook holds hundreds of data points about each of their users, we use this information to:
Target by Demographic
Reach those people that will be most interested in what you are selling by utilising the targeting features that social platforms offer.
Connect with Audiences
Law firms with an active presence on social media get more opportunities to interact directly with their customers.
Get More New Customers
Find new customers with targeting features that connect your business with people that like similar products and services to yours.
Facebook & Instagram
Retarget Marketing
We use retarget marketing on Facebook and Instagram as it can lift engagement by 400%! Retarget marketing is the process or repeatedly showing ads to consumers who have visited a website or social media profile. Retargeting is highly effective at generating enquiries as consumers are willing to respond up to 60 days after they made their initial interest.
Facebook & Instagram Retarget Marketing
We use retarget marketing on Facebook and Instagram as it can lift engagement by 400%! Retarget marketing is the process or repeatedly showing ads to consumers who have visited a website or social media profile. Retargeting is highly effective at generating enquiries as consumers are willing to respond up to 60 days after they made their initial interest.
Social Media for Legal Professionals
The best social media for legal professionals always begins with the foundations. Initially we will define your goals, identify the channels you will use, plan the strategies and choose the metrics to monitor. Once these fundamentals are in place we will begin work on generating the best legal leads for your business.
Our social media marketing service for solicitors includes everything required to start advertising your services on Facebook and Instagram. We take care of writing all the ads, designing the visuals and implementing the conversion tracking. We have years of experience in marketing for legal professionals so we know how to create winning campaigns.
TESTIMONIALS
Clients Love Our Work
“We used Digital Squad for our Google Ads solar panel campaign, they doubled sales within 2 months and tripled them in 3 which is just unbelievable.”
Marcus, Pro Energy
“Hands down the best SEO agency we have worked with. I should know as I have tried a number of digital marketing companies all without success.”
Paul, Juicy Numbers
“Digital Squad manage our Facebook Ads. They’ve been fantastic since the start. highly recommend using them if you need help with lead generation.”
Kate, Temi Telecom
Turn Your Website Into a 24/7
Sales Machine!
Web Designer for Solicitors
and Law Firms
Looking for that unique design, a design that will knock spots off your competitor’s website? Do you want to drive enquiries for a specific legal service? Is your current site dated and in need of a makeover? Whatever website your law firm requires, we can build it.
Digital Squad has a wealth of experience working with legal firms, creating websites that not only look great, but act as a brilliant communication tool to both current and prospective customers.
Web Designer for Solicitors and Law Firms
Looking for that unique design, a design that will knock spots off your competitor’s website? Do you want to drive enquiries for a specific legal service? Is your current site dated and in need of a makeover? Whatever website your law firm requires, we can build it.
Digital Squad has a wealth of experience working with legal firms, creating websites that not only look great, but act as a brilliant communication tool to both current and prospective customers.
Conversion Focussed
Website Design
Unlike other agencies, we build websites for solicitors and law firms with the goal of converting visitors into leads at the point of conception. There is no point having a pretty website if users do not make an enquiry! We will take the time to analyse your customer journey and the services you offer so we can develop a high converting sales funnel which wins more clients for your law firm.
Conversion Focussed Website Design
Unlike other agencies, we build websites for solicitors and law firms with the goal of converting visitors into leads at the point of conception. There is no point having a pretty website if users do not make an enquiry! We will take the time to analyse your customer journey and the services you offer so we can develop a high converting sales funnel which wins more clients for your law firm.
SEO Web Design
for Law Firms
When developing websites for legal professionals we ensure the content of each page is readily accessible for search engines. We do from the outset as it makes it easier to rank a site if it is optimised on page from day one. This means writing creative content around all the keywords for your services and location to make it easier for potential clients to find your website.
SEO Web Design for Law Firms
When developing websites for legal professionals we ensure the content of each page is readily accessible for search engines. We do from the outset as it makes it easier to rank a site if it is optimised on page from day one. This means writing creative content around all the keywords for your services and location to make it easier for potential clients to find your website.
Responsive Web Design
for Solicitors
More than 50% of people searching the internet for legal service make their search using a mobile device. All our websites for solicitors, barristers and law firms are built to be fully mobile responsive, meaning your web design will look as good on a smartphone as on a desktop PC.
Responsive Web Design for Solicitors
More than 50% of people searching the internet for legal services make their search using a mobile device. All our websites for solicitors, barristers and law firms are built to be fully mobile responsive, meaning your web design will look as good on a smartphone as on a desktop PC.
Super-Fast Loading Times
On average 40% of visitors will not wait more than 3 seconds for a web page to load. With this in mind, all our websites for solicitors are optimised for speed. We use best practice HTML design techniques and we do not clutter the backend with slow loading plugins. Better performance means more leads.
Super-Fast
Loading Times
On average 40% of visitors will not wait more than 3 seconds for a web page to load. With this in mind, all our websites for solicitors are optimised for speed. We use best practice HTML design techniques and we do not clutter the backend with slow loading plugins. Better performance means more leads.
Our Packages for Legal Marketing Websites
Whether you require a landing page or a multi-page website, we have got you covered. We offer a choice of standard packages to choose from or we can provide you with a quote for a bespoke site.
All our sites include premium CMS to make editing easier, Google Maps integration, live chat installation, domain name registration, free hosting for 1 year and a free SSL certificate for 1 year.
Our Packages for Legal Marketing Websites
Whether you require a landing page or a multi-page website, we have got you covered. We have choice of standard packages to choose from or we can provide you with a quote for a bespoke site.
All our sites include premium CMS to make editing easier, Google Maps integration, live chat installation, domain name registration, free hosting for 1 year and a free SSL certificate for 1 year.