MARKETING AGENCY FOR ACCOUNTANTS
Digital Marketing Solutions For
Ambitious Accountants
Win new clients with our SEO, PPC and social media marketing strategies
Marketing for Accountants
Digital Squad provide web design and digital marketing solutions to accountants across the UK. We specialise in paid advertising, SEO and social media marketing. We can assist in improving your website’s Google ranking so that it attracts more enquiries for your practice.
Pay-Per-Click Management
Search Engine Optimisation
Social Media Marketing
Get leads and grow your brand with social media for accountants
Web Design Service
Talented web designers for accountants and bookkeepers
Get More Leads with PPC
Advertising for Accountants
PPC Marketing for Accountants & Bookkeepers
We use pay-per-click advertising with Google Ads to produce quality leads for accountants. These enquiries work effectively because the customers are already in the market and actively looking for accounting help online, which makes them very simple to close. Speak to hot leads instead of wasting your time and effort trying to convert customers with no interest.
PPC Marketing for Accountants & Bookkeepers
We use pay-per-click advertising with Google Ads to produce quality leads for accountants. These enquiries work effectively because the customers are already in the market and actively looking for accounting help online, which makes them very simple to close. Speak to hot leads instead of wasting your time and effort trying to convert customers with no interest.
What is PPC Advertising for Accountants?
Pay-per-click advertising or PPC is a form of online marketing that enables companies to pay to appear first on search engine results pages. PPC allows for keyword bidding, with marketers only paying when a user clicks their ad. When a user clicks on an advertisement they are taken to a landing page on a website in order to submit a direct enquiry.
PPC advertising is a fantastic approach for bookkeepers and accountants to directly market their services to internet users who are actively looking for accounting guidance.
High Converting Leads
PPC leads produced by Google and Bing are known for their excellence. These enquiries work so well because the people who submit them are eager to hire an accountant.
We can direct visitors to your website from search enquiries like ‘I want to talk with an accountant’ or I need an accountant to file my annual return’. Whatever type of accounting services your practice offers, we will deliver leads which have a genuine requirement for your services.
High Converting Accounting Leads
PPC leads produced by Google and Bing are known for their excellence. These enquiries work so well because the people who submit them are eager to hire an accountant. We can direct visitors to your website from search enquiries like ‘I want to talk with an accountant’ or I need an accountant to file my annual return’. Whatever type of accounting services your practice offers, we will deliver leads which have a genuine requirement for your services.
Advantages of PPC for Accountants
For accountants, PPC is a crucial component of digital marketing because they can:
Get immediate results by reaching thousands of people instantly- Target customers in real-time by scheduling ads during certain hours
- Be cost effective as there is only a fee when users reach a website
- Choose precisely which search term keywords and audience to target
- Ability to target certain locations or promote a specific service
- Experience a high return on investment due to the lead quality
Why Work with a Professional PPC Agency?
An agency’s main goal is to save you both time and money. Google Ads is simple to use but challenging to learn; if you are unfamiliar with the platform, you run the risk of making costly errors. As a result of our extensive experience managing PPC ads for accounting firms, Digital Squad know how to maximise advertising returns in this sector.
Save Time
We can save you a lot of time with the campaign setup, writing the ads, identifying keywords and implementing the correct conversion tracking metrics.
Better Results
Digital Squad are pros at managing PPC campaigns for accountants. We know the best keywords to target and strategies to covert more web traffic into leads.
Detailed Reporting
We have the best tools and tech in place to accurately track your campaign to both optimise it for better results and provide you with detailed monthly progression reports.
The Best PPC Agency
for Accountants
With PPC marketing, Digital Squad has produced excellent results for accountants. We combine a data-driven strategy with marketing flair, which entails thorough planning, examining local competition, conducting exhaustive keyword research, generating persuasive copy, and developing inventive landing sites. Contact us to schedule your free PPC audit.
The Best PPC Agency for Accountants
With PPC marketing, Digital Squad has produced excellent results for accountants. We combine a data-driven strategy with marketing flair, which entails thorough planning, examining local competition, conducting exhaustive keyword research, generating persuasive copy, and developing inventive landing sites. Contact us to schedule your free PPC audit.
PPC Set Up & Monthly Management
Our PPC service for accountants includes both the initial campaign setup and continuous monthly maintenance. Everything needed to begin running ads on Google and Bing is included in the setup price. The monthly optimisation and enhancements we make, boost performance with the objective of achieving the highest ROI possible.
PPC Set Up & Monthly Management
Our PPC service for accountants includes both the initial campaign setup and continuous monthly maintenance. Everything needed to begin running ads on Google and Bing is included in the setup price. The monthly optimisation and enhancements we make, boost performance with the objective of achieving the highest ROI possible.
You’re one step closer to
generating more leads
COMPLETE THE FORM
Find out how our digital marketing strategies can help grow your business
Rank Your Website Higher on
Google with SEO
SEO for Accountants
Websites which rank on the first page of Google get all the leads! SEO is the technique of organically moving a website up the search engine results pages (SERPs) of Google or Bing. Put simply, your business will receive more enquiries the higher up your web pages appear in search results.
SEO for Accountants
Websites which rank on the first page of Google get all the leads! SEO is the technique of organically moving a website up the search engine results pages (SERPs) of Google or Bing. Put simply, your business will receive more enquiries the higher up your web pages appear in search results.
How Does SEO for Accountants Work?
The goal of SEO for accountants is to optimise a website for certain keyword search terms. For instance, if people can find your website when they search Google for ‘accountant near me’ or ‘need tax advice’, then your website is ranking for terms related to your services, which will inevitably result in more enquiries.
SEO for accountants and bookkeepers is typically a long-term marketing practice, due to the fact that it can take up to 6 months to start seeing benefits. Yet, once a website is ranked on the first pages of Google, SEO becomes one of the most effective forms of online marketing as the site will generate leads without an ongoing cost like pay-per-click advertising has.
3 Reasons SEO for Accountants is Vital!
Unfortunately, a lot of accountants ignore SEO because they find it a difficult marketing strategy to understand. However, SEO is a crucial component of digital marketing and, when done right, one of the most successful. Some of the main advantages include:
Increase Traffic
Site Visitors, Engagement and Conversions Increase
Expand Visibility
SEO Expands the Visibility and Branding of Law Firms
Better ROI
Legal SEO means a Higher Return on Investment
More clicks result from higher rankings, which in turn produce more leads. Our professional SEO service for bookkeepers and accountants generates significant returns on investment.
Local SEO for Accountants
With the use of local SEO, we can make accounting firms more noticeable on search engine result pages when local residents look for accounting services. A local SEO search may be something like ‘find accountant in Cambridge’. Since local searches make up 46% of all Google searches, local SEO ought to be a cornerstone of your practice’s marketing plan
Local SEO for Accountants
With the use of local SEO, we can make accounting firms more noticeable on search engine result pages when local residents look for accounting services. A local SEO search may be something like ‘find accountant in Cambridge’. Since local searches make up 46% of all Google searches, local SEO ought to be a cornerstone of your practice’s marketing plan.
Google Business Profile
A free Google feature called Google Business Profile enables accountants to list their accounting firm on Google Maps. Google Business Profile increases the visibility of businesses in local search results and, if it is optimised and properly administered, will draw in new clients searching for accounting services.
Digital Squad use Google Business Profile as part of our local SEO strategy for accountants and bookkeepers. Google’s algorithm preferences businesses that are active on Google Business Profile, this means companies can rank higher on the listings simply by publishing content frequently, uploading images or videos, gathering reviews, and reacting to feedback.
Google Business Profile
A free Google feature called Google Business Profile enables accountants to list their accounting firm on Google Maps. Google Business Profile increases the visibility of businesses in local search results and, if it is optimised and properly administered, will draw in new clients searching for accounting services.
Digital Squad use Google Business Profile as part of our local SEO strategy for accountants and bookkeepers. Google’s algorithm preferences businesses that are active on Google Business Profile, this means companies can rank higher on the listings simply by publishing content frequently, uploading images or videos, gathering reviews, and reacting to feedback.
SEO Marketing Services for Accountants
In order to ensure that continuing optimisation adheres to Google’s best practise requirements, effective SEO demands accounting marketing knowledge. Google will penalise websites in search ranks if improper management practises are used. Accounting firms choose Digital Squad to manage their SEO because we produce results by utilising Google’s suggested techniques.
Depending on the requirements of your marketing strategy, we provide a range SEO packages for accountants and bookkeepers.
CASE STUDIES
Check Out The Results
Dental Clinic
- £22.17 per lead average
- 42 leads per month
- 14.93% conversion rate
- Customer since Jan ’22
Beauty Salon
- £14.52 per lead average
- 57 leads per month
- 13.67%% conversion rate
- Customer since Apr ’21
Florists
- £8.29 per lead average
- 63 leads per month
- 15.94% conversion rate
- Customer since Oct ’21
Grow Your Brand with Facebook Marketing
Social Media Marketing
for Accountants
Facebook and Instagram are a great source for generating accounting leads and for brand development. We use social media marketing to promote our client’s service through paid advertising and with content updates.
Paid advertising is fantastic at getting instant results as once a campaign is set up, we can start targeting customers straight away. Whereas content updates will help to interact with your audience and grow your brand. In this instance, we take care of customer interaction and we can be your online tone of voice.
Social Media Marketing for Accountants
Facebook and Instagram are a great source for generating accounting leads and for brand development. We use social media marketing to promote our client’s service through paid advertising and with content updates.
Paid advertising is fantastic at getting instant results as once a campaign is set up, we can start targeting customers straight away. Whereas content updates will help to interact with your audience and grow your brand. In this instance, we take care of customer interaction and we can be your online tone of voice.
Get Fresh Accounting Leads with Facebook
Facebook marketing for accountants provides an opportunity to advertise services to people who require accounting advice but may not be actively searching Google for an accountant. As Facebook holds hundreds of data points about each of their users, we use this information to:
Target by Demographic
Reach those people that will be most interested in what you are selling by utilising the targeting features that social platforms offer.
Connect with Audiences
Companies with an active presence on social media get more opportunities to interact directly with their customers.
Get More New Customers
Find new customers with targeting features that connect your business with people that like similar products and services to yours.
Facebook & Instagram
Retarget Marketing
We use retarget marketing on Facebook and Instagram as it can lift engagement by 400%! Retarget marketing is the process or repeatedly showing ads to consumers who have visited a website or social media profile. Retargeting is highly effective at generating enquiries as consumers are willing to respond up to 60 days after they made their initial interest.
Facebook & Instagram Retarget Marketing
We use retarget marketing on Facebook and Instagram as it can lift engagement by 400%! Retarget marketing is the process or repeatedly showing ads to consumers who have visited a website or social media profile. Retargeting is highly effective at generating enquiries as consumers are willing to respond up to 60 days after they made their initial interest.
Social Media for Accountants
The best social media for accountants always begins with the foundations. Initially we will define your goals, identify the channels you will use, plan the strategies and choose the metrics to monitor. Once these fundamentals are in place we will begin work on generating the best accounting leads for your business.
Our social media marketing service for accountants includes everything required to start advertising your services on Facebook and Instagram. We take care of writing all the ads, designing the visuals and implementing the conversion tracking. We’ve years of experience in marketing for accountants so we know how to create winning campaigns.
TESTIMONIALS
Clients Love Our Work
“We used Digital Squad for our Google Ads solar panel campaign, they doubled sales within 2 months and tripled them in 3 which is just unbelievable.”
Marcus, Pro Energy
“Hands down the best SEO agency we have worked with. I should know as I have tried a number of digital marketing companies all without success.”
Paul, Juicy Numbers
“Digital Squad manage our Facebook Ads. They’ve been fantastic since the start. highly recommend using them if you need help with lead generation.”
Kate, Temi Telecom
Turn Your Website Into a 24/7
Sales Machine!
Web Designer for Accountants
Looking for that unique design, a design that will knock spots off your competitor’s website? Do you want to drive enquiries for a specific accounting service? Is your current site dated and in need of a makeover? Whatever website your accounting firm requires, we can build it.
Digital Squad has a wealth of experience working with accountants and bookkeepers, creating websites that not only look great, but act as a brilliant communication tool to both current and prospective customers.
Web Designer for Accountants
Looking for that unique design, a design that will knock spots off your competitor’s website? Do you want to drive enquiries for a specific accounting service? Is your current site dated and in need of a makeover? Whatever website your accounting firm requires, we can build it.
Digital Squad has a wealth of experience working with accountants and bookkeepers, creating websites that not only look great, but act as a brilliant communication tool to both current and prospective customers.
Conversion Focussed
Website Design
Unlike other agencies, we build websites for accountants with the goal of converting visitors into leads at the point of conception. There is no point having a pretty website if users do not make an enquiry! We will take the time to analyse your customer journey and the services you offer so we can develop a high converting sales funnel which wins more clients for your accounting firm.
Conversion Focussed Website Design
Unlike other agencies, we build websites for accountants with the goal of converting visitors into leads at the point of conception. There is no point having a pretty website if users do not make an enquiry! We will take the time to analyse your customer journey and the services you offer so we can develop a high converting sales funnel which wins more clients for your accounting firm.
SEO Web Design
for Accountants
When developing websites for accountants we ensure the content of each page is readily accessible for search engines. We do from the outset as it makes it easier to rank a site if it is optimised on page from day one. This means writing creative content around all the keywords for your services and location to make it easier for potential clients to find your website.
SEO Web Design for Accountants
When developing websites for accountants we ensure the content of each page is readily accessible for search engines. We do from the outset as it makes it easier to rank a site if it is optimised on page from day one. This means writing creative content around all the keywords for your services and location to make it easier for potential clients to find your website.
Responsive Web Design
for Accountants
More than 50% of people searching the internet for accounting advice make their search using a mobile device. All our websites for accountants are built to be fully mobile responsive, meaning your web design will look as good on a smartphone as on a desktop PC.
Responsive Web Design for Solicitors
More than 50% of people searching the internet for accounting advice make their search using a mobile device. All our websites for accountants are built to be fully mobile responsive, meaning your web design will look as good on a smartphone as on a desktop PC.
Super-Fast Loading Times
On average 40% of visitors will not wait more than 3 seconds for a web page to load. With this in mind, all our websites for solicitors are optimised for speed. We use best practice HTML design techniques and we do not clutter the backend with slow loading plugins. Better performance means more leads.
Super-Fast
Loading Times
On average 40% of visitors will not wait more than 3 seconds for a web page to load. With this in mind, all our websites for solicitors are optimised for speed. We use best practice HTML design techniques and we do not clutter the backend with slow loading plugins. Better performance means more leads.
Our Web Packages for Accounting Websites
Whether you require a landing page or a multi-page website, we have got you covered. We offer a choice of standard packages to choose from or we can provide you with a quote for a bespoke site.
All our sites include premium CMS to make editing easier, Google Maps integration, live chat installation, domain name registration, free hosting for 1 year and a free SSL certificate for 1 year.
Our Packages for Legal Marketing Websites
Whether you require a landing page or a multi-page website, we have got you covered. We have choice of standard packages to choose from or we can provide you with a quote for a bespoke site.
All our sites include premium CMS to make editing easier, Google Maps integration, live chat installation, domain name registration, free hosting for 1 year and a free SSL certificate for 1 year.
Since 2015 We Have Helped Accountants Dominate Their Competitors with Our Revenue Focussed Digital Marketing Strategies
Legal Marketing
Digital Squad is a specialist marketing agency for solicitors and law firms. We combine deep industry knowledge, effective legal marketing strategies and the latest digital technology to get our clients ahead of their competition with our full range of legal marketing services.
